Being a florist means providing fresh products and personalized services at the most emotional times in your customers’ lives — marriages, graduations, birthdays, promotions, anniversaries, and even funerals. How to keep both professional demeanor and flowers from wilting under such pressure? One way is to look beyond the immediate needs — To find a trustworthy partner that can help with the refrigeration needs.
Commercial refrigeration solutions are needed to help vendors to preserve large quantities of cut flowers. Cooling minimises flower deterioration by reducing respiration rates, water loss, ethylene production, sensitivity to ethylene and microbial development.
In fact, investing in quality cold rooms and refrigerated cabinets can potentially increase sales while simultaneously decreasing waste. That’s because storing flowers at the optimum temperature will keep petals moist and fresh-looking for up to 1 to 3 weeks depending on the species.
The right type of refrigeration unit saves a big penny on energy consumption. A modern refrigerator consumes considerably less electricity and uses natural refrigerants – it eases the green conscience as they are very eco-friendly.
As one of Europe’s leading producers of refrigeration systems, cold rooms, and refrigerated cabinets, Viessmann believes in energy efficiency, sustainability, as well as in the ease of use. In fact, we listed a few tips for selecting the best cooling storage units for a small to medium size floral business.
Customers know it’s the little things that make the most significant differences—from the flourish of a bouquet given for just the right occasion to the unnoticed but significant mechanisms that keep the refrigeration units functioning at their best. They can sense the care put into crafting each bouquet as well as the care put into every aspect of the business. Let’s turn that feeling into an advantage!
Evaluating your cold storage needs